Events app,
brand platforms.
Events app,
brand platforms.
Events app,
brand platforms.
Being the guardian of our brand and enhancing our presence in the digital space, at a multinational tech-based law firm.
Being the guardian of our brand and enhancing our presence in the digital space, at a multinational tech-based law firm.
Being the guardian of our brand and enhancing our presence in the digital space, at a multinational tech-based law firm.
The firm
28
28
28
Offices
19
19
19
Countries
LONDON
LONDON
Head office
200+
200+
200+
Partners
2400+
2400+
2400+
Employees
bridging the gap between design and digital
bridging the gap between design and digital
My role in our central London office was to facilitate the design needs of the firm globally, to be it's brand guardian and to bridge the gap between the design and digital teams bringing our brand into the digital space.
Events & brand
Events app
Events app
Events app
Bird & Bird hosts numerous events each year, whether about specific sectors or practices, new legislations or partner retreats.
Bird & Bird hosts numerous events each year, whether about specific sectors or practices, new legislations or partner retreats.
We created iOS and Android mobile apps as a one-stop-shop for all relevant details of upcoming events.
We created iOS and Android mobile apps as a one-stop-shop for all relevant details of upcoming events.
Templated
email builder
Templated
email builder
Templated
email builder
To allow marketing & business developers to make and send their own branded email correspondence, we set up an email builder.
To allow marketing & business developers to make and send their own branded email correspondence, we set up an email builder.
We collaborated with a third party provider who were able to implement customisations to their platform for us.
We modified their base platform, made it drag & drop, gave it a re-skin and added in rules to ensure that emails are always laid out properly. We provided the HTML builds for all variants of panel types that would make up our new emails.
We collaborated with a third party provider who were able to implement customisations to their platform for us.
We modified their base platform, made it drag & drop, gave it a re-skin and added in rules to ensure that emails are always laid out properly. We provided the HTML builds for all variants of panel types that would make up our new emails.
Brand asset
platform
Brand asset
platform
Brand asset
platform
As the go-to brand guardian, I proposed we make an asset platform with approved collateral, brand documentation and helpful guides.
As the go-to brand guardian, I proposed we make an asset platform with approved collateral, brand documentation and helpful guides.
The platform launched with almost 3000 personally approved assets, a series of self-written guides and a method to request new assets.
The platform launched with almost 3000 personally approved assets, a series of self-written guides and a method to request new assets.
related case study
Interior Branding,
12 New Fetter Lane.
Interior Branding,
12 New Fetter Lane.
Interior Branding,
12 New Fetter Lane.
Creating new identity work around our new smart building in the heart of London's financial district.
Creating new identity work around our new smart building in the heart of London's financial district.
Creating new identity work around our new smart building in the heart of London's financial district.
© Richard Gouw 2024